OESP Midia Direta is Grupo Estado's commercial publishing
division.
In the business-to-consumer market, OESP Midia Direta publishes
OESP Yellow Pages in metropolitan Sao Paulo and Rio de Janeiro. Recently it
launched TV OESP, a weekly shopping show. Radio OESP --
twelve daily bulletins, Monday through Saturday -- brings shopping information
and opportunities to the listeners of Radio Eldorado.
In April 1995, OESP Midia Direta started a new service, called OESP Yellow Pages by Telephone. Shopping information is available 24 hours a day through a 900 line.
In the business-to-business segment, OESP Midia Direta publishes several corporate and industrial Yellow Pages, including electronics, food, retail, housekeeping, real state, etc.
These segmented directories are distributed nationwide, together with regular newsletters. The first subject-oriented newsletter was aimed at the Mercosul food industry.
OESP Midia Direta also publishes the phone directories of several large cities and metropolitan areas.